BMW Names the Dumbest Car Name Ever

German automakers BMW have named a commemorative-edition 7 Series, "The BMW Individual M760i xDrive Model Excellence THE NEXT 100 YEARS", to mark the company’s centenary, representing the historically evolved technological competence of the world’s leading manufacturer of premium automobiles and emphasize the exclusivity with which both luxury and innovation are expressed.

The BMW 7 Series centennial models are being produced in a limited quantity with only 100 units available worldwide with three different engine variants. The US market will receive 5 units and it will be exclusively available as the “BMW Individual M760i xDrive Model V12 Excellence THE NEXT 100 YEARS” centennial model, featuring a V12 engine producing 610 hp (preliminary) and a unique combination of state-of-the-art comfort, luxury and dynamic agility.

Regardless of the choice of engine, the appearance, driving experience and interior ambience of the luxury sedan are bestowed with a uniquely distinctive character thanks to the exclusive centenary model paint finish, 20-inch BMW Individual light-alloy wheels, BMW Individual fine grain Merino full leather trim and further interior details from BMW Individual. The equipment range also includes a fountain pen of the Montblanc brand that will run out of ink before you can finish writing the car's name.

This centennial model will be available by the end of 2016.