Fiat-Chrysler Gets A Legendary Brand Ambassador

Fiat professional which is a subsidiary of Fiat Chrysler Automobile have just hired the one and only rugged Chuck Norris as its brand ambassador for a set of advertisements which are set to air sometime in June as they want to capture the ruggedness and competence of their cars.

“These characteristics, portrayed with such emphasis, make Chuck Norris a genuine incarnation of the Fiat Professional brand values: determination, reliability, dynamism, competence and closeness to the customer,” said the Fiat Professional press release. 

“Luckily, you don't have to be Chuck Norris or share his superhuman qualities to excel at what you do: simply trust in the Fiat Professional full line, developed to satisfy customers' real needs with a wide offer and in expansion.” 

Unfortunately for those of us living outside of the EMEA region (Europe, the Middle East, and Africa), these advertisements will not be aired on our TV sets, but at least YouTube is around in case any hilarious standouts make the must-see list. 

Someone said that when Chuck Norris was born, he drove his mom home from the hospital.